Walmart launches joint membership with Sam's Club as it leans into delivery, gas discounts
Walmart has launched a new joint membership combining Walmart+ and Sam's Club Plus for $120 a year. The bundled subscription grants customers access to benefits from both stores, including free delivery, gas discounts, streaming options, warehouse access, and Sam's Cash. The retail giant introduced the discounted package to attract inflation-weary and price-conscious shoppers looking for savings and convenience. The offering represents an aggressive push into the subscription market by bundling online and warehouse club perks under one annual price.
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- ✓ Walmart launched a new joint membership combining Walmart+ and Sam's Club Plus for $120 a year.
- ✓ The bundled membership includes warehouse access, free delivery, streaming options, gas savings, and Sam's Cash.
What changed
Walmart rolled out a combined membership option linking Walmart+ and Sam's Club Plus for an annual fee of $120.
Live updates
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Walmart Unveils $120 Joint Walmart+ and Sam's Club Plus Membership
Walmart has launched a new joint membership combining Walmart+ and Sam's Club Plus for $120 a year. The bundled subscription grants customers access to benefits from both stores, including free delivery, gas discounts, streaming options, warehouse access, and Sam's Cash. The retail giant introduced the discounted package to attract inflation-weary and price-conscious shoppers looking for savings and convenience. The offering represents an aggressive push into the subscription market by bundling online and warehouse club perks under one annual price.
Why it matters
The retail giant is positioning the bundle to capture cost-conscious consumers facing stubbornly high inflation. By combining the digital-focused Walmart+ service with the bulk-shopping perks of Sam's Club Plus, the company is bridging its online delivery ecosystem with its wholesale warehouse network. This strategy aims to secure customer loyalty by offering cross-platform utility through a single annual subscription.
What is confirmed
- Walmart launched a new joint membership combining Walmart+ and Sam's Club Plus for $120 a year.
- The bundled membership includes warehouse access, free delivery, streaming options, gas savings, and Sam's Cash.
What to watch next
- Consumer adoption rates and subscriber growth numbers for the new $120 bundle
- Potential response from competing subscription and warehouse club services
confidence 100%Sources used for this update (12)
- CNBC — Walmart launches joint membership with Sam's Club as it leans into delivery, gas discounts
- Yahoo Finance — Walmart goes on offense to win the subscription space, offering new bundle for one price
- ABC News - Breaking News, Latest News and Videos — Walmart CEO talks lowering prices, unveils new $120 membership offer
- Bloomberg.com — Walmart Bundles Sam’s Club Membership With Its Online Subscription
- Fox Business — Walmart rolls out new bundle combining Walmart+, Sam’s Club Plus
- corporate.walmart.com — Read More - Walmart Corporate
- www.rd.com — Walmart and Sam’s Club Just Made a Huge Announcement—And It Could Save You Lots of Money
- www.cnbc.com — Walmart launches Walmart+, Sam's Club Plus joint membership
- www.news9.com — Walmart launches joint membership with Sam’s Club
- www.wect.com — Walmart combines Walmart+ and Sam’s Club Plus for $120 a year
- finance.yahoo.com — Walmart introduces discounted joint membership with Sam's Club
- rocketnews.com — Walmart launches joint membership with Sam's Club as it leans ...
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