https://www.live-feeds.com/feed/walmart-vows-not-to-use-customer-data-for-personalized-pricing-we-won-t-do-itContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/walmart-vows-not-to-use-customer-data-for-personalized-pricing-we-won-t-do-ithttps://www.live-feeds.com/feed/walmart-vows-not-to-use-customer-data-for-personalized-pricing-we-won-t-do-it#u100976Mon, 05 Oct 2026 02:22:29 +0000Walmart CEO John Furner has pledged that the retailer will not use personal data or AI to implement personalized pricing. In a published letter, Furner stated the company will not use shoppers' income, purchase history, or AI tools like Sparky to determine prices, asserting that charging more based on such information would violate the company's Every Day Low Prices promise. This commitment comes as Walmart expands its use of digital shelf labels, which the company says will not be used for dynamic pricing based on individual customers.Why it mattersRetailers are increasingly using s