https://www.live-feeds.com/feed/watch-out-youtube-instagram-goes-from-short-form-to-90-minute-videosContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/watch-out-youtube-instagram-goes-from-short-form-to-90-minute-videoshttps://www.live-feeds.com/feed/watch-out-youtube-instagram-goes-from-short-form-to-90-minute-videos#u163132Fri, 30 Oct 2026 07:51:15 +0000Meta platform Instagram is testing a new long-form horizontal video format called Features, allowing select creators in the United States to upload videos up to 90 minutes long. This strategy marks a significant departure from years of industry-wide short-form video promotion. While the platform aims to attract podcasters and creators from competitor platforms like YouTube, analysts note that Instagram currently lacks a revenue-sharing program to compensate creators directly for their content. The company is also testing ways to let users watch Reels on Apple TV.Why it mattersSocial media plat