We’re tracking the best October Prime Day deals live
Amazon has officially concluded its Prime Big Deal Days event, which ran from October 6 to 7. However, shoppers can still find a wide selection of extended discounts and remaining sales across major retailers. Competitors such as Walmart are maintaining overlapping promotional events with steep price cuts on popular consumer electronics, headphones, and home goods. While the official Amazon shopping holiday has ended, publishers and retail trackers report that numerous tech items, Apple products, and kitchen appliances retain their promotional price points.
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- ✓ Prime Big Deal Days took place from October 6 to 7.
- ✓ Walmart is running overlapping fall sales and promotional discounts.
What changed
The official Amazon Prime Big Deal Days shopping event has ended, but several extended discounts and competing Walmart fall sales remain active.
Live updates
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October Prime Day Deals Wrap Up
Amazon has officially concluded its Prime Big Deal Days event, which ran from October 6 to 7. However, shoppers can still find a wide selection of extended discounts and remaining sales across major retailers. Competitors such as Walmart are maintaining overlapping promotional events with steep price cuts on popular consumer electronics, headphones, and home goods. While the official Amazon shopping holiday has ended, publishers and retail trackers report that numerous tech items, Apple products, and kitchen appliances retain their promotional price points.
Why it matters
Retailers frequently run competing autumn sales events to capture early holiday shopping demand. Amazon structured its Prime Big Deal Days to mirror the momentum of traditional summer shopping holidays. Rival platforms timed their own discounts to rival the official Amazon dates and capture residual consumer interest.
What is confirmed
- Prime Big Deal Days took place from October 6 to 7.
- Walmart is running overlapping fall sales and promotional discounts.
Still unconfirmed
- As of October 8, the 47mm Garmin epix Pro Sapphire is discounted to $529.99 at Amazon.
What to watch next
- Further official sales data from Amazon and competitors
- Retail announcements for upcoming holiday shopping events
confidence 90%Sources used for this update (25)
- www.nbcnews.com — 33+ Best Early October Prime Day Deals I’m Shopping Right Now
- Yahoo — Walmart Deals start now: We're eyeing 25+ discounts that rival October Prime Day
- The New York Times — The 13 Best Deals from Walmart’s Fall Sales Event
- NBC News — 13+ deals actually worth shopping during the Walmart Deals event
- Mashable — Walmart Fall Deals 2026: Best deals on headphones, TVs, Legos, and more
- NBC News — We’ve tracked the best October Prime Day deals for weeks — these 43+ are worth buying
- Yahoo — October Prime Day deals are live: The best Amazon sales from Hanes, Carhartt, Apple and more during Big Deal Days
- About Amazon — Prime Big Deal Days 2026 is here: 145 of the best deals to shop now through October 7
- Yahoo — There are thousands of discounts at the Walmart Deals event — here are the 17 our editors are eyeing
- TODAY.com — 75+ Best October Prime Day deals we found live, seen on TODAY
- Vogue — The Amazon Prime Day Beauty Deals Are Just Getting Started—Here’s What I’d Recommend
- Mashable — Wondering what to buy on Prime Day? Shop our top 10 deals of the sale.
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