https://www.live-feeds.com/feed/wendy-s-ceo-aims-for-chain-to-get-back-in-the-burger-fightContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/wendy-s-ceo-aims-for-chain-to-get-back-in-the-burger-fighthttps://www.live-feeds.com/feed/wendy-s-ceo-aims-for-chain-to-get-back-in-the-burger-fight#u48777Wed, 26 Aug 2026 05:31:08 +0000Wendy's CEO Bob Wright is implementing a turnaround strategy to regain the company's competitive position in the burger market. Wright admitted that food quality was not the chain's top priority and was sacrificed for cost savings. To lead this shift, Wendy's hired Tariq Hassan, the former McDonald's Chief Marketing Officer, as its chief marketing and customer growth officer. Hassan, who left McDonald's in January 2025, is tasked with recapturing the brand's quality message as the company attempts to recover its standing among fast-food chains.Why it mattersT