https://www.live-feeds.com/feed/wendy-s-ceo-says-food-quality-hasn-t-been-chain-s-top-priority-vows-changesContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/wendy-s-ceo-says-food-quality-hasn-t-been-chain-s-top-priority-vows-changeshttps://www.live-feeds.com/feed/wendy-s-ceo-says-food-quality-hasn-t-been-chain-s-top-priority-vows-changes#u50156Thu, 27 Aug 2026 14:05:23 +0000Wendy's CEO Bob Wright has admitted the company prioritized cost savings over food quality, prompting a new turnaround plan to regain competitiveness. Wright vowed to implement changes to improve the chain's offerings after it lost its position as the number two burger chain. As part of this strategic shift, Wendy's has hired Tariq Hassan, a former McDonald's CMO, to serve as the company's chief marketing and customer growth officer.Why it mattersThe admission comes as the company struggles to maintain its market rank against competitors. The appointment of a veteran e