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What Apple Just Confirmed About the iPhone 18 Pro and Ultra

Apple has confirmed its 'Surprise and Shine' event for September 9, 2026, where it is expected to unveil the iPhone 18 Pro series, its first foldable iPhone, the iPhone Ultra, Apple Watch Series 12, and other smart home devices. The event marks the first flagship presentation under CEO John Ternus after Tim Cook's transition. The iPhone 18 Pro and iPhone Ultra are expected to run on Apple's next-generation A20 Pro chip.

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What changed

Apple officially confirmed the September 9 event, solidifying previous reports of the iPhone 18 Pro series and foldable iPhone launch.

Live updates

  1. Apple Confirms iPhone 18 Pro Series and Foldable iPhone for September 9

    Apple has confirmed its 'Surprise and Shine' event for September 9, 2026, where it is expected to unveil the iPhone 18 Pro series, its first foldable iPhone, the iPhone Ultra, Apple Watch Series 12, and other smart home devices. The event marks the first flagship presentation under CEO John Ternus after Tim Cook's transition. The iPhone 18 Pro and iPhone Ultra are expected to run on Apple's next-generation A20 Pro chip.

    Why it matters

    The September 9 event is significant as it introduces Apple's new lineup of devices under CEO John Ternus, who took over from Tim Cook. The iPhone 18 Pro series and the first foldable iPhone are highly anticipated, with expectations of advanced features and hardware upgrades.

    What is confirmed

    • Apple's 'Surprise and Shine' event is scheduled for September 9, 2026.
    • The iPhone 18 Pro series and Apple's first foldable iPhone, the iPhone Ultra, are expected to launch on September 9.
    • John Ternus will become Apple's CEO on September 1, 2026, replacing Tim Cook.
    • The event will stream on YouTube, Apple's Events website, and the Apple TV app.

    Still unconfirmed

    • iPhone 18 Pro will have a price advantage over iPhone Ultra.
    • iPhone 18 Pro colors may have been accidentally leaked on Amazon.
    • Apple may announce a new Mac mini and Mac Studio at the event.

    What to watch next

    • September 9, 2026: Apple event
    • Confirmation of iPhone 18 Pro and iPhone Ultra specifications
    • Release of Apple's A20 Pro chip details
    Sources used for this update (8)
    1. www.etnownews.com — Apple September 9 Event: iPhone 18 Pro, Pro Max and first Foldable iPhone expected; check launch time in India, Apple Watch Series 12, AirPods camera plans and more
    2. 9to5mac.com — Four advantages iPhone 18 Pro will have over the iPhone Ultra
    3. in.mashable.com — Apple Event: iPhone 18 Pro, First Foldable iPhone, Apple Watch Series 12 and More Expected
    4. www.ibtimes.sg — Apple Event September 2026: Date, Time, How to Watch and What to Expect From the Foldable iPhone
    5. macdailynews.com — What’s expected at Apple’s ‘Surprise and Shine’ September 9th special event
    6. www.pockettactics.com — Forget the iPhone Ultra, Xiaomi's next foldable could be a performance powerhouse
    7. tech.sportskeeda.com — iPhone 18 Pro colors accidentally leaked on Amazon
    8. 9to5mac.com — New Mac mini, new Mac Studio announced as iPhone 18 Pro event confirmed
    confidence 90%

  2. Apple Confirms iPhone 18 Pro and Foldable iPhone Ultra Launch for September 9

    Apple has confirmed its 'Surprise and Shine' event for September 9, 2026, where it is expected to unveil the iPhone 18 Pro series and its first foldable iPhone, the iPhone Ultra. The event will be the first flagship presentation under CEO John Ternus after Tim Cook's transition. The iPhone 18 Pro and iPhone Ultra are expected to run on Apple's next-generation A20 Pro chip built using 2-nanometer manufacturing technology.

    Why it matters

    This event marks a significant milestone for Apple as it transitions leadership and introduces new products that could drive the company's growth in the competitive smartphone market. The iPhone 18 Pro and iPhone Ultra are expected to feature improved performance, camera capabilities, and durability. The launch event will likely have a major impact on the tech industry and Apple's stock performance.

    What is confirmed

    • Apple's 'Surprise and Shine' event will take place on September 9, 2026, at 10 a.m. PT / 1 p.m. ET.
    • The event will be the first flagship presentation under CEO John Ternus after Tim Cook's transition.
    • Attendees to the September 9 iPhone 18 Pro event are being invited to a 'Welcome Run' the night before.

    Still unconfirmed

    • The iPhone Ultra may enter the market as a flagship priced at $2,000.
    • Early testers of the foldable device praise its durability and iPad-like layout, though some express disappointment with the camera setup.
    • The iPhone 18 Pro and iPhone Ultra are likely to run on Apple's next-generation A20 Pro chip built using 2-nanometer manufacturing technology.

    What to watch next

    • The official specifications and features of the iPhone 18 Pro and iPhone Ultra.
    • The pricing strategy for the iPhone Ultra.
    • The release date for iOS 27.
    Sources used for this update (11)
    1. sea.mashable.com — The latest iPhone Ultra rumors and leaks: Everything we know about Apple's first foldable
    2. www.macrumors.com — Tim Cook Just Announced His Final Apple Product
    3. www.idropnews.com — Beyond the iPhone 18 Pro: Here’s What Else Apple May Launch Next Month
    4. www.forbes.com — iPhone 18 Pro Launch: Apple Confirms Keynote, Full Schedule Here
    5. www.zdnet.com — Apple sets its iPhone 18 event for September: A new foldable and CEO could steal the show
    6. appleinsider.com — If you're going to the iPhone 18 Pro event, there's a 'Welcome Run'
    7. www.livemint.com — Apple iPhone 18 launch event date 2026 confirmed - Check timings to watch LIVE streaming in India on YouTube, Apple TV
    8. www.bgr.com — Apple Announces 'Surprise And Shine' iPhone 18 Pro And Foldable September Event
    9. news.abplive.com — iPhone 18 Pro, Foldable iPhone Ultra Launch Date Confirmed: Check Out Expected Price, iOS 27 Release Timeline
    10. www.outlookbusiness.com — Apple’s ‘Surprise and Shine’ Event Set for Sept 9: IPhone 18 Pro, Foldable IPhone Ultra Expected
    11. www.freepressjournal.in — Apple To Announce iPhone 18 Pro Series & First Foldable iPhone On September 9: What Else To Expect
    confidence 85%

  3. Apple sets September 9 launch for iPhone 18 Pro and foldable iPhone Ultra

    Apple will likely hold its annual event on Wednesday, September 9, to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a foldable model called the iPhone Ultra. Mark Gurman of Bloomberg reports that event invitations will be sent this week. Early testers of the foldable device praise its durability and iPad-like layout, though some express disappointment with the camera setup. The iPhone Ultra may enter the market as a flagship priced at $2,000, while the iPhone 18 Pro launch aims to dominate carrier upgrade cycles before the holiday season.

    Why it matters

    Apple is adopting a staggered rollout strategy, delaying the base iPhone 18 until early 2027. This shift comes amid reports of a severe memory chip shortage that could impact Pro model availability. The introduction of a foldable device marks a major departure from Apple's traditional slab phone design.

    What is confirmed

    • Apple expects to unveil the iPhone 18 Pro and iPhone 18 Pro Max on September 9.
    • The upcoming foldable iPhone is referred to as the iPhone Ultra.
    • Early testers of the foldable iPhone report positive impressions of the software, design, and durability.
    • Testers noted that the foldable iPhone's camera setup may be disappointing.

    Still unconfirmed

    • Apple accidentally leaked upcoming products, including foldable iPhones and camera AirPods, in a macOS update.

    What to watch next

    • Official distribution of event invitations this week
    • Confirmation of the final retail price for the iPhone Ultra
    • Updates on memory chip supply affecting Pro model shipments
    Sources used for this update (7)
    1. www.geeky-gadgets.com — Why Apple’s September iPhone Ultra Lineup Looks Completely Different
    2. www.forbes.com — iPhone 18 Pro Release Date Has Already Crushed The Competition
    3. www.etvbharat.com — iPhone Ultra: शुरुआती टेस्टर्स को पसंद आया एपल का पहला फोल्डेबल फोन, लेकिन ...
    4. tech.yahoo.com — Apple iPhone event 2026: What we expect including the foldable iPhone Ultra, iPhone 18 Pro and more
    5. www.idropnews.com — Massive macOS Leak Reveals Camera AirPods, Foldable iPhones, and More
    6. www.idropnews.com — Unfolding the Future: Early Testers Praise Apple’s Foldable iPhone
    7. www.macrumors.com — Apple Reportedly Will Announce iPhone 18 Pro Event Date This Week
    confidence 85%

  4. Apple iPhone 18 Pro and Ultra Launch Nears

    Apple's iPhone 18 Pro and Ultra are expected to launch between September 8-9, while the base iPhone 18 is delayed until early 2027. The company is shifting to a staggered rollout strategy. Eight products are expected at the event, but a severe memory chip shortage threatens launch delays for the Pro models.

    Why it matters

    The staggered rollout strategy and potential launch delays are significant developments for Apple fans and investors. The iPhone 18 Pro and Ultra are expected to feature upgraded displays and new hardware. Apple's September event is highly anticipated, with several products expected to be unveiled.

    What is confirmed

    • The iPhone 18 Pro is expected to feature a smaller Dynamic Island and a 3,600-nit LTPO Plus display.
    • Apple's iPhone 18 Pro and Ultra launch event is expected to take place on September 8-9.

    Still unconfirmed

    • The iPhone 18 Pro Max may feature a faster chip and new case options.
    • Apple could be weeks away from unveiling its rumored iPhone 18.

    What to watch next

    • The official announcement of the Apple September 2026 event
    • The release of the iPhone 18 Pro and Ultra on September 8-9
    • Confirmation of the iPhone 18 Pro's display and hardware upgrades
    Sources used for this update (5)
    1. www.geeky-gadgets.com — 10 Rumored iPhone 18 Pro Max Upgrades You Need to Know
    2. www.cultofmac.com — Apple Watch Series 12: Everything we know so far
    3. www.manchestereveningnews.co.uk — iPhone Air price plummets by £340 as new Apple launch imminent
    4. www.forbes.com — iPhone 18 Pro Latest Release Schedule: What To Expect When
    5. techgenyz.com — Apple September 2026 Event: iPhone 18 Pro, Ultra Leaks
    confidence 80%

  5. Apple's iPhone 18 Pro and Ultra Launch Plans Leaked

    Apple's iPhone 18 Pro and foldable iPhone Ultra are expected to launch between September 8 and 9, while the base iPhone 18 is delayed until early 2027. The company is shifting to a staggered rollout strategy. Eight products are expected at the event, but a severe memory chip shortage threatens launch delays for the Pro models.

    Why it matters

    The staggered rollout strategy and potential launch delays are significant developments in Apple's iPhone release plans. This change in strategy may impact the company's sales and market share. The iPhone 18 Pro and Ultra are expected to have new features that will differentiate them from prior models.

    What is confirmed

    • The iPhone 18 Pro and foldable iPhone Ultra are expected to launch between September 8 and 9.
    • The base iPhone 18 is delayed until early 2027.
    • Apple is shifting to a staggered rollout strategy for its iPhone releases.

    Still unconfirmed

    • A severe memory chip shortage threatens launch delays for the Pro models.
    • Eight products are expected at the September event.
    • The iPhone 18 Pro will differentiate itself from prior models with new features.

    What to watch next

    • Apple's official announcement of its September event
    • Confirmation of the iPhone 18 Pro and Ultra features
    • Evidence of the memory chip shortage impact on production
    Sources used for this update (5)
    1. trak.in — Apple Accidentally Leaks 10+ Upcoming Products Through macOS 26.7
    2. www.phoneworld.com.pk — iPhone 18 Base Model Reportedly Delayed Until Early 2027 – Here’s Why
    3. www.digit.in — US teen withdraws lawsuit against Meta, Google and Snap before trial: Report
    4. 9to5mac.com — Here’s how iPhone 18 Pro will differentiate itself from prior models
    5. www.macrumors.com — iPhone 18 Pro and iPhone Ultra: When to Expect Apple Event
    confidence 70%

  6. Apple Prepares September Launch for iPhone 18 Pro and Foldable Ultra

    Apple has not yet announced its September event, but reports indicate an in-person launch for the iPhone 18 Pro and a foldable iPhone Ultra between September 8 and 9. The company is shifting to a staggered rollout strategy; the Pro series and foldable model will debut this fall, while the base iPhone 18 is delayed until early 2027. Mark Gurman of Bloomberg expects eight products at the event. However, a severe memory chip shortage reportedly threatens launch delays for the Pro models.

    Why it matters

    Apple typically holds iPhone events in the first half of September. The introduction of a foldable Ultra model represents a major shift in the hardware lineup. A split release schedule suggests a change in how Apple manages its annual product cycle.

    What is confirmed

    • The base iPhone 18 launch is postponed until early 2027.
    • Apple's September event is expected to occur in the first half of the month.
    • The iPhone 18 Pro and a foldable iPhone Ultra are expected to be unveiled this fall.

    Still unconfirmed

    • The iPhone launch event may take place between September 8 and September 9.
    • The foldable iPhone Ultra may cost $2,000 or more and feature a 7.8-inch OLED display.
    • A memory chip shortage is leaving $1 billion in processors stranded and could cause Pro model delays.
    • The iPhone Ultra may be available in silver and deep navy blue.
    • iOS 27 beta 5 battery driver files contain codenames for six iPhone 18 models.

    What to watch next

    • Official Apple event invitation for September
    • Confirmation of iPhone 18 Pro and Ultra pre-order dates
    • Updates on memory chip supply chain stability
    Sources used for this update (22)
    1. 9to5mac.com — iPhone 18 Pro event date: When Apple announced its event over the last six years
    2. www.macrumors.com — iPhone 18 Pro and iPhone Ultra: Pre-Orders and Release Date
    3. www.geeky-gadgets.com — Apple Delaying iOS 27 Beta 5? Here’s When to Expect the Next Update
    4. www.geeky-gadgets.com — Surprising Twist for the Rumored $2,000 iPhone Fold Ultra
    5. 9to5mac.com — iPhone 18 Pro is getting even more ‘Pro’ this year in three ways
    6. 9to5mac.com — Which do you plan to buy: iPhone 18 Pro or foldable iPhone Ultra? [Poll]
    7. www.analyticsinsight.net — 2027 Smartphone Battle: Foldable Phones vs iPhones
    8. www.idropnews.com — A $1 Billion Bottleneck: Why an iPhone 18 Pro Could Be Impossible to Find This Fall
    9. www.phoneworld.com.pk — Caviar Reveals Alleged iPhone 18 Pro and iPhone Ultra Details Ahead of Launch
    10. en.tempo.co — Apple Rumored to Raise iPhone 17 Prices Soon
    11. memeburn.com — 4 Pixel 11 Changes That Hit Your Wallet Before the Phone Ships
    12. tbreak.com — iPhone 18 Pro and a foldable Ultra: eight products tipped for Apple’s September event
    confidence 70%

  7. Apple iPhone 18 Pro and Ultra Release Date Rumors

    Apple is expected to unveil the iPhone 18 Pro and iPhone Ultra in September, with pre-orders potentially starting soon after. The release date may be tied to Labor Day, which falls on September 7 this year. Historically, Apple has held its iPhone events on or around this date. The iPhone 18 Pro and Ultra are expected to be part of a two-phase rollout strategy, with other models possibly arriving in March 2027.

    Why it matters

    The iPhone 18 Pro and Ultra are highly anticipated devices, with the Ultra expected to be Apple's first foldable phone. A September release would align with Apple's typical annual iPhone launch cycle. The company has not officially confirmed the release date or details, but rumors and leaks have been surfacing in recent weeks.

    What is confirmed

    • The last time Labor Day fell on September 7 was in 2015, and the iPhone event was held on Wednesday, September 9 that year.
    • Apple has a familiar pattern for announcing and releasing new iPhone models.

    Still unconfirmed

    • The iPhone 18 Pro and Ultra may be announced on September 9.
    • Apple will launch a foldable iPhone, possibly called the iPhone Ultra, to compete with the Galaxy Z Fold 8.

    What to watch next

    • Apple's official announcement of the iPhone 18 Pro and Ultra release date
    • Confirmation of the iPhone Ultra's features and pricing
    • Details on the two-phase rollout strategy for the iPhone 18 series
    Sources used for this update (6)
    1. www.macrumors.com — iPhone 18 Pro and iPhone Ultra: Pre-Orders and Release Date
    2. www.forbes.com — Apple iPhone 18 Pro Release Date September Signaled In Keynote Update
    3. www.geeky-gadgets.com — Apple iPhone Fold Ultra Release Date Surfaces in New Leak
    4. in.mashable.com — iPhone Ultra May Launch Next Month To Take On Galaxy Z Fold 8: Check Expected Price, Specs And More
    5. www.techrepublic.com — Apple September Event Predictions: iPhone 18 Pro and Other Rumors Ranked
    6. 9to5mac.com — Apple will launch five new products next month, here’s what’s coming
    confidence 60%

  8. Apple Expected to Split iPhone 18 Launch Schedule

    Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a foldable iPhone Ultra this September. Other models including the iPhone 18, iPhone 18e, and iPhone Air 2 may not arrive until March 2027. This represents a shift toward a two-phase rollout strategy.

    Still unconfirmed:

    • Apple will unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a foldable iPhone Ultra in September.
    • The iPhone 18, iPhone 18e, and iPhone Air 2 will be announced around March 2027.
    • Apple is adopting a two-phase rollout strategy for the iPhone 18 series.
    Sources used for this update (6)
    1. iPhone 18 Pro could be a no-brainer upgrade for lots of users
    2. iPhone 18 Pro and iPhone Ultra: When is the Next Apple Event?
    3. iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship
    4. iPhone 18 Pro: Apple’s Launch Schedule Emerges With New Strategy
    5. We asked our readers what gadgets they expect Apple to release this year: See the top answers
    6. Samsung Galaxy Z Fold8 review
    confidence 60%

  9. iPhone 18 Pro and Ultra Launch Details and Features

    Apple is expected to debut the iPhone 18 Pro and a new foldable iPhone Ultra in September 2026. Reports indicate significant camera hardware upgrades and potential price increases for the Pro models. A foldable device is anticipated to be announced but may face a delayed retail release.

    What's confirmed:

    • The iPhone 18 Pro and a foldable iPhone are expected to be unveiled in September 2026.
    • Apple is expected to introduce its first foldable iPhone.

    Still unconfirmed:

    • The foldable iPhone Ultra may take longer to reach stores after its announcement.
    Sources used for this update (23)
    1. iPhone 18 Pro Archives - 9to5Mac
    2. Apple To Make Way For The iPhone 18 Pro’s “Biggest Camera Hardware Upgrades” In History By Fattening The Plateau, Three Leakers Warn
    3. Apple’s iPhone 18 Pro Features: Everything We Know So Far
    4. iPhone 18 Pro: Three new features that already have me excited
    5. iPhone 18 news, leaks, and rumors: Release date, iPhone 18 Pro details, more.
    6. Apple Loop: iPhone 18 Pro Release Date, Hidden iOS 27 Features, iPhone Air 2 Details
    7. iPhone 18: Everything We Know About Apple's Biggest Updates
    8. You may be unable to escape a brutal iPhone 18 Pro price hike
    9. Sources confirm delayed iPhone Ultra launch, higher iPhone 18 Pro prices
    10. iPhone 18 Pro Price: These Subtle Changes Will Protect Apple’s Margins
    11. What Apple Just Confirmed About the iPhone 18 Pro and Ultra
    12. Apple raises prices in the UAE: How much will iPhone 18 Pro cost?
    confidence 70%