https://www.live-feeds.com/feed/what-is-jetty-co-founder-allison-ellsworth-unpacks-her-splashy-poppi-follow-upContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/what-is-jetty-co-founder-allison-ellsworth-unpacks-her-splashy-poppi-follow-uphttps://www.live-feeds.com/feed/what-is-jetty-co-founder-allison-ellsworth-unpacks-her-splashy-poppi-follow-up#u197060Thu, 12 Nov 2026 12:16:29 +0000Poppi co-founders Allison and Stephen Ellsworth have launched a new low-sodium hydration brand called Jetty, offering bottled drinks and powders in five flavors. Following the sale of Poppi to PepsiCo, the founders are entering the electrolyte beverage market to challenge established competitors like Gatorade. Jetty products are currently available through major retailers including Whole Foods, Target, and Amazon, targeting everyday consumers who prefer flavored and functional beverages over plain water.Why it mattersThe launch follows the successful exit of prebiotic soda brand Poppi, which w