What to expect from Apple’s ‘Pro and tell’ event
Apple holds its 'Pro and Tell' event on October 28, following a series of hardware announcements earlier in the week. Anticipation centers on the introduction of touchscreen MacBook Pro models featuring OLED displays in 14-inch and 16-inch sizes. Observers also expect updates regarding a new iMac and an OLED iPad Mini. While some details have leaked through Bloomberg reports, analysts point to potential price concerns and expectations around new chip integrations as buyers prepare for the major fall hardware showcase.
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- ✓ Apple is holding its 'Pro and Tell' event on October 28.
- ✓ The event is anticipated to feature touchscreen MacBook Pro models with OLED displays in 14-inch and 16-inch sizes.
- ✓ Bloomberg's Mark Gurman shared details about the upcoming OLED touchscreen MacBook Pro models prior to the event.
What changed
Apple launched several devices ahead of the official event while maintaining expectations for the primary touchscreen MacBook Pro reveal.
Live updates
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Apple 'Pro and Tell' Event Centers on New MacBooks and iPads
Apple holds its 'Pro and Tell' event on October 28, following a series of hardware announcements earlier in the week. Anticipation centers on the introduction of touchscreen MacBook Pro models featuring OLED displays in 14-inch and 16-inch sizes. Observers also expect updates regarding a new iMac and an OLED iPad Mini. While some details have leaked through Bloomberg reports, analysts point to potential price concerns and expectations around new chip integrations as buyers prepare for the major fall hardware showcase.
Why it matters
This event follows earlier seasonal hardware drops, including the iPhone Duo, iPhone 18 Pro models, and various smart home devices. Apple's move to introduce touchscreen capabilities to the MacBook Pro line marks a shift in product design strategy. This event represents one of the largest weeks of hardware announcements for the company in 2026.
What is confirmed
- Apple is holding its 'Pro and Tell' event on October 28.
- The event is anticipated to feature touchscreen MacBook Pro models with OLED displays in 14-inch and 16-inch sizes.
- Bloomberg's Mark Gurman shared details about the upcoming OLED touchscreen MacBook Pro models prior to the event.
Still unconfirmed
- Apple is expected to highlight its M6 MacBook Pro, M6 iMac, and OLED iPad Mini.
- Two touchscreen MacBook Pro models are likely, but the price and unchanged chip might disappoint some buyers.
What to watch next
- Official specifications and pricing revealed at the Apple event
- Confirmation of chip tiers included in the new MacBook Pro models
confidence 90%Sources used for this update (13)
- 9to5Mac — Four advantages MacBook Pro redesign will have over current model
- Mashable — Apple's 'Pro and Tell' MacBook event is almost here: Everything we expect
- Macworld — The new iPad mini is coming to put the Air out of its misery
- The Verge — What to expect from Apple’s ‘Pro and tell’ event
- MacRumors — Top Stories: Apple 'Pro and Tell' Debut, iPhone Duo Launch, and More
- Mashable — The latest MacBook Pro OLED rumors: Features, release date
- TechRadar — 'It doesn't work': Steve Jobs on why there was never a touchscreen MacBook and why I think he'd totally love what's coming next
- Forbes — Why Apple’s MacBook Pro Touch Will Not Change Laptops Forever
- www.digitaltrends.com — Apple’s “Pro and Tell” October 28 event: Everything we expect from touchscreen MacBooks to a new iMac
- 9to5mac.com — Last-minute leak reveals new touchscreen MacBook Pro details: pricing, new cooling system, more
- tech.yahoo.com — Apple event LIVE: MacBook Pro M6 and iMac M6 just announced ahead of 'Pro and Tell'
- www.engadget.com — Everything Apple Announced This Week So Far: New iPad And MacBooks
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