https://www.live-feeds.com/feed/who-you-gonna-call-the-new-ecto-r1-is-rivian-s-ghostbusters-themed-electric-suvContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/who-you-gonna-call-the-new-ecto-r1-is-rivian-s-ghostbusters-themed-electric-suvhttps://www.live-feeds.com/feed/who-you-gonna-call-the-new-ecto-r1-is-rivian-s-ghostbusters-themed-electric-suv#u116432Sun, 11 Oct 2026 14:35:40 +0000Rivian is launching a Ghostbusters-themed Halloween celebration featuring custom Ecto-R1 electric SUV builds, a Bill Murray advertising spot, and an in-car software update. Rolling out to R1 and R2 vehicles starting October 9, the seasonal mode includes specialized light shows, lock sound effects, a scavenger hunt, and more through November 2. The custom vehicle builds feature sirens and a radar dish modeled after the iconic movie vehicle.Why it mattersAutomakers frequently use seasonal over-the-air software updates to engage existing vehicle owners and generate promotional visibility. Rivian