Why Apple Is Betting on Foldable iPhones
Apple has introduced the iPhone Duo, a foldable smartphone designed to catalyze growth for the company. The device carries a $1,999 price tag, with a 2TB storage configuration costing more than some used cars. While the iPhone 18 series also launched, the Duo represents a strategic bet by Apple's new CEO on a new form factor. Initial reception indicates the device's design and form factor have been well received in user polls, positioning it against competitors like the Galaxy Z Fold8 and Pixel 11 Pro Fold.
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- ✓ The iPhone Duo is a foldable smartphone.
- ✓ The iPhone Duo has a $1,999 price tag.
- ✓ Apple also launched the iPhone 18 series, including Pro and Pro Max models.
What changed
Apple released the iPhone Duo foldable alongside the iPhone 18 series.
Live updates
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Apple launches foldable iPhone Duo to drive smartphone growth
Apple has introduced the iPhone Duo, a foldable smartphone designed to catalyze growth for the company. The device carries a $1,999 price tag, with a 2TB storage configuration costing more than some used cars. While the iPhone 18 series also launched, the Duo represents a strategic bet by Apple's new CEO on a new form factor. Initial reception indicates the device's design and form factor have been well received in user polls, positioning it against competitors like the Galaxy Z Fold8 and Pixel 11 Pro Fold.
Why it matters
The move into foldables follows a period where Apple relied on iterative updates to its standard iPhone lineup. This shift aims to capture a high-end market segment and potentially push Apple's valuation toward the $5 trillion mark. It coincides with the release of the iPhone 18 Pro and Pro Max models.
What is confirmed
- The iPhone Duo is a foldable smartphone.
- The iPhone Duo has a $1,999 price tag.
- Apple also launched the iPhone 18 series, including Pro and Pro Max models.
Still unconfirmed
- The iPhone Duo supports the USB-C Apple Pencil after a custom shorter stylus failed.
- Apple will join Nvidia in the $5 trillion club following the Duo's success.
What to watch next
- October release date confirmation
- Sales figures for the 2TB iPhone Duo configuration
confidence 90%Sources used for this update (15)
- British GQ — Apple’s “all-new” iPhone Duo is design nerd catnip
- Jalopnik — 5 Used Cars That Are Cheaper Than The 2TB iPhone Duo
- GSMArena.com — Weekly poll results: the iPhone Duo nailed the form factor, iPhone 18 Pro Max upstages the 18 Pro - GSMArena.com news
- CNBC — What Jim Cramer learned at NYC's flagship Apple Store for the iPhone 18 launch
- thestreet.com — Jim Cramer sends strong signal to Apple stock investors
- The Information — Why Apple Is Betting on Foldable iPhones
- Lifestyle Asia Hong Kong — A detailed iPhone Duo vs Galaxy Z Fold8 vs Pixel 11 Pro Fold comparison
- Yahoo Finance — Prediction: Even With the $1,999 Price Tag, Apple's Foldable iPhone Duo Will Be a Hit and Apple Will Join Nvidia in the $5 Trillion Club.
- Yahoo Finance — Apple (AAPL)’s New CEO Bets Big on a $1,999 Foldable iPhone
- AppleInsider — Foldable futures: iPhone Duo is Apple's bet for smartphone growth
- GSMArena.com — Weekly poll results: the iPhone Duo nailed the form factor, iPhone 18 Pro Max upstages the 18 Pro
- Forbes — Apple iPhone Duo Release Date: Complete Countdown To The October Launch
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