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Why Did Every Starbucks Barista in Korea Have to Take a History Lesson?

Starbucks Korea is temporarily shutting all stores to provide employees with history training. This move follows national outrage over a "Tank Day" promotion linked to a military massacre anniversary. Staff will watch a recorded lecture as part of the training.

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What changed

The company has scheduled store closures for June 22 to implement mandatory history lessons for staff.

Live updates

  1. Starbucks Korea Closes Stores for Staff History Lessons

    Starbucks Korea is temporarily shutting all stores to provide employees with history training. This move follows national outrage over a "Tank Day" promotion linked to a military massacre anniversary. Staff will watch a recorded lecture as part of the training.

    What's confirmed:

    • Starbucks Korea will temporarily close all stores for staff history lessons.
    • The training follows a backlash over a "Tank Day" marketing promotion on the anniversary of a military massacre.
    • More than 2,000 stores are closing early on June 22.

    Still unconfirmed:

    • The closures will cost the company an estimated 2.1bn won in sales.
    • Shinsegae Group chair Chung Yong-jin will participate in the discussions.
    • The promotion triggered a police investigation and mass boycotts.
    confidence 90%