https://www.live-feeds.com/feed/why-ford-s-goal-of-selling-100-000-fathom-ev-pickup-trucks-the-first-year-is-so-insaneContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/why-ford-s-goal-of-selling-100-000-fathom-ev-pickup-trucks-the-first-year-is-so-insanehttps://www.live-feeds.com/feed/why-ford-s-goal-of-selling-100-000-fathom-ev-pickup-trucks-the-first-year-is-so-insane#u58679Sun, 06 Sep 2026 02:35:16 +0000Ford aims to sell 100,000 Fathom EV pickup trucks in its first year. The Fathom electric truck is priced at $29,945-$30,000 and was recently spotted testing in Las Vegas. Ford's sales goal has raised eyebrows, especially considering it took the F-150 Lightning five years to reach similar sales.Why it mattersThe Fathom EV pickup truck is Ford's latest electric vehicle offering, entering a competitive market. Electric vehicle sales have been growing rapidly, but Ford's ambitious target is notable. The company is investing heavily in electric vehicle production and aims to be a lea