https://www.live-feeds.com/feed/why-mcdonald-s-is-following-walmart-and-amazon-into-the-advertising-businessContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/why-mcdonald-s-is-following-walmart-and-amazon-into-the-advertising-businesshttps://www.live-feeds.com/feed/why-mcdonald-s-is-following-walmart-and-amazon-into-the-advertising-business#u84167Fri, 25 Sep 2026 19:56:00 +0000McDonald's is entering the advertising business by selling digital menu board space to third-party brands. The company has launched a media network and is currently piloting the program in 450 US restaurants. The strategy involves placing ads on drive-thru and in-store screens, with plans to leverage customer data to sell targeted advertisements. This move follows a trend seen with retail giants like Walmart and Amazon, as the fast-food chain seeks to monetize its digital ecosystem.Why it mattersThe shift toward retail media networks allows companies to turn their customer touchpoints int