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● LIVE Updated 1h ago · 8 sources tracked

Xbox’s Millennial C.E.O. Isn’t Playing Around

Xbox CEO Asha Sharma has stated that the brand is not for sale despite reports of potential restructuring or spinning out of the division. Sharma, 38, recently informed staff that the business was not healthy, coinciding with a period of layoffs and the repackaging of studios. The company continues to operate as part of the Microsoft Gaming division, offering hardware like the Series X|S and services including Game Pass and Xbox Cloud Gaming to users across consoles, PC, and mobile devices.

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  • ✓ Asha Sharma is the 38-year-old CEO of Xbox.
  • ✓ Xbox is owned by the Microsoft Gaming division.
  • ✓ The Xbox brand includes the Series X|S consoles, Xbox Game Pass, and Xbox Cloud Gaming.
  • ✓ Xbox was first introduced in the United States in November 2001.
🛡️ Source Corroboration: 8 independent reporting domains (90% confidence) ⏱ Read time: ~2 min

What changed

CEO Asha Sharma explicitly denied reports that Xbox is for sale while admitting to staff that the business is not healthy.

Live updates

  1. Xbox CEO Asha Sharma Denies Sale Amid Internal Health Warnings

    Xbox CEO Asha Sharma has stated that the brand is not for sale despite reports of potential restructuring or spinning out of the division. Sharma, 38, recently informed staff that the business was not healthy, coinciding with a period of layoffs and the repackaging of studios. The company continues to operate as part of the Microsoft Gaming division, offering hardware like the Series X|S and services including Game Pass and Xbox Cloud Gaming to users across consoles, PC, and mobile devices.

    Why it matters

    Microsoft reorganized Xbox into the Microsoft Gaming division in 2022 to expand its gaming footprint. The brand has evolved from its 2001 console launch into a broader ecosystem of streaming and subscription services. Current leadership is managing internal morale issues following an event referred to as the Xbox Reset.

    What is confirmed

    • Asha Sharma is the 38-year-old CEO of Xbox.
    • Xbox is owned by the Microsoft Gaming division.
    • The Xbox brand includes the Series X|S consoles, Xbox Game Pass, and Xbox Cloud Gaming.
    • Xbox was first introduced in the United States in November 2001.

    Still unconfirmed

    • Morale at id Software has been affected by an event called the Xbox Reset.
    • Asha Sharma told staff the business was not healthy.
    • Xbox has undergone layoffs and a repackaging of studios within Microsoft.

    What to watch next

    • Further clarification on the health of the Xbox business from Microsoft leadership
    • Official statements regarding the Xbox Reset and its impact on studio morale
    Sources used for this update (11)
    1. www.xbox.com — XBOX Official Site: Play Games Anywhere | XBOX
    2. www.microsoft.com — XBOX Consoles, Games, Controllers, Gear & More - Microsoft Store
    3. en.wikipedia.org — Xbox - Wikipedia
    4. The New York Times — Xbox’s Millennial C.E.O., Asha Sharma, Isn’t Playing Around
    5. KitGuru — New report offers insight into morale at id Software following ‘Xbox Reset’
    6. Martin Cid Magazine — Asha Sharma, the Xbox CEO who told her own staff the business was not healthy
    7. www.rockpapershotgun.com — "Xbox is not for sale" despite all of the layoffs and neat repackaging of studios within Microsoft's corp....
    8. flipboard.com — Xbox’s Millennial C.E.O. Isn’t Playing Around
    9. flipboard.com — Minecraft, Candy Crush Among 11 Games in EU Virtual Currency Crackdown
    10. www.microsoft.com — Buy New XBOX Series X|S Consoles - See Deals & Pricing |...
    11. www.xbox.com — Xbox Cloud Gaming on Xbox.com
    confidence 90%
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