https://www.live-feeds.com/feed/you-may-notice-this-the-next-time-you-re-at-a-mcdonald-s-drive-thruContinuously updated, source-cited coverage. https://www.live-feeds.com/feed/you-may-notice-this-the-next-time-you-re-at-a-mcdonald-s-drive-thruhttps://www.live-feeds.com/feed/you-may-notice-this-the-next-time-you-re-at-a-mcdonald-s-drive-thru#u104411Mon, 05 Oct 2026 23:51:10 +0000McDonald's is piloting a new advertising business called the McDonald's Media Network by displaying digital ads on drive-thru menu screens. The pilot program is currently active at 450 U.S. locations and utilizes loyalty data to target advertisements to customers. The company announced the initiative during its Investor Day presentation on September 23. While the company aims to build a media business targeting $1 billion in revenue, early customer feedback has been negative, with some users comparing the experience to watching a YouTube video.Why it mattersThe move follows a trend w