A Beats by Dre 2020 ad featuring Flo Milli is getting renewed attention this week.
The ad was first unveiled as part of a headphone campaign launched by Apple-owned Beats in November. The campaign, which also includes ads focused on Cordae and Naomi Osaka, was designed to promote the new Beats Flex headphones, with each 30-second clip emphasizing racism and inequality.
In the Flo Milli commercial, who (at the time of writing) is not appearing on the Beats by Dre YouTube channel, is recorded by Ho, Why Is You Here? cuts “May I” and sees Milli exit a car parked near a Confederate monument. As Milli approaches the statue, which – like all Confederate landmarks – is an eyesore, she lets out a laugh as the song kicks in and begins to dance.
While everyone agrees Confederate landmarks are rubbish, the new wave of reactions to Flo Milli’s announcement with Beats by Dre includes questions about the sentiment’s execution, among others:
Complex has contacted representatives for Flo Milli and Apple.
In August, the Alabama artist sat down with Jessica McKinney for Complex, reflecting on the immediate acclaim she received after Ho’s release, Why Is You Here? project.
“I wanted to know what it was really like to reap the rewards of your hard work, because I worked so hard on this mixtape,” she said at the time. “People don’t even know what happened behind the scenes. But I really learned what it’s like to be a full-fledged artist, and it’s not easy. “
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