Gymshark Ahead of the Competition with Centric PLM (TM)

The sportswear giant increases its productivity and streamlines its communication thanks to an effective remote implementation of PLM in the middle of a pandemic

CAMPBELL, Calif., Feb. 23, 2021 / PRNewswire / – UK’s leading fitness apparel and accessories brand, Gymshark, successfully implemented Centric Software’s Product Lifecycle Management (PLM) system ® completely remotely during confinement. Centric Software offers the most innovative business solutions to plan, design, develop, supply and sell products such as clothing, footwear, sports equipment, furniture, home decoration, cosmetics, food and beverages, and luxury goods, to achieve your strategic objectives and digital transformation operations.… […]

Founded in Birmingham in 2012 by then-teenager Ben Francis and a group of high school friends, Gymshark has grown from a small screen printing project to one of the fastest growing and most recognized brands in the fitness world. The company sells directly through 15 international online stores, currently has more than 4 million customers in more than 180 countries, and its content on social networks reaches an audience of more than 12.5 million people.

Gymshark was named the UK’s Fastest Growing Company in 2016, in The Sunday Times’ Fast Track 100. In just two years, its product team grew from 44 to 125 people in the UK, Hong Kong and the Republic of Mauritius. As a result, the company began to have problems with the management of complex product data, and was at risk of delays and errors due to the simultaneous use of multiple working documents on all teams.

Gymshark began its global analysis with Centric Software in January 2020, and the UK declared lockdown in March, just as the PLM workshops had started. Therefore, all training, testing and implementation of phase 1 was done 100% remotely.

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Justine McCarthy, Director of Development at Gymshark, comments on how PLM technology helps the company react to market challenges: “If we go into another confinement and have to work remotely, our PLM will certainly facilitate the exchange of information. In this first stage, we are seeing huge benefits in our materials process, with an estimated 30% increase in productivity. Management and communication between teams is seamless, and human error has been greatly reduced. We can create more precise technical packages and in a more efficient way.

Gymshark Head of Development and Lead Super User Annalisa Savio reflects on how her teams “took comfort” at PLM in times of pandemic.

“Everyone found it helpful to work on the same platform while working from home,” he says. “Our first commissioning occurred in May 2020, in line with our critical path. It was very tight and we never expected to be able to do everything from a distance, but the enormous commitment and motivation of the entire team made it possible. We couldn’t bear to think of another season with multiple Excel documents. “

According to Justine McCarthy, what set Centric apart from other vendors was their “real understanding of Gymshark’s business challenges, their sound solutions based on best practices, and their support at every step.”

Annalisa Savio also explains how Centric’s preconfigured features provided an excellent foundation for Gymshark, as well as the exciting prospect of combining the ambition of a young business with the deep expertise Centric could bring.

“We are very successful, but we have only been running for 10 years. We felt that relying on Centric’s experience would lead our young company on a better path, ”says Savio.

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“We are pleased to support Gymshark in its digital transformation goals,” said Chris Groves, president and CEO of Centric Software. “The association has already achieved remarkable results and we are excited to continue this exciting journey with such a dynamic and innovative company.”

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CONTACT: ksalaun-batby@centr, Phone: +33 (0) 6 87 88 23 22

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