Seeing the crystal ball slowly descending from the sky, excited people count down in unison, New Year’s bells as promised, and ribbons flying together are also unforgettable memories for many people.
Due to the epidemic this year, the celebrations in Times Square will not be open to the public, but will be broadcast on television. All people can celebrate online at home. But for the Korean car dealer Kia is indeed an exception. A brand new 2021 Kia Sorento will witness this epic segment of the New Year celebration in Times Square in New York at this moment, after a long New Year trip.
The redesigned 2021 Sorento has been carrying customized “2021” New Year’s Eve numbers since early December, starting a global tour of the United States. The 2021 Sorento started at Kia’s headquarters in Irvine, California, and was towed to Times Square in New York City.
In order to achieve better results, 2021 Sorento will not use the ordinary route, but will detour around 5,500 miles in 15 states in the United States, and finally reach New York. This includes, it will pass through Nevada, Arizona, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, North Carolina, Virginia, Maryland, Pennsylvania, Kia dealerships in New Jersey and New York.
When the crystal ball fell on New Year’s Eve in 2021 and the midnight bell rang, under the colorful night sky, the number “2021” was dragged to Times Square by a brand new 2021 Kia Sorento SUV.
As the official countdown sponsor of this year, Kia will also debut Sorento’s new advertising campaign on New Year’s national broadcasts. Moreover, on the basis of complying with the regulations, it will also hold a private celebration in Times Square to welcome and thank the frontline employees and their families for their hard work.