On January 25, Brazilians should be attentive to what happens in the game between the Indiana Pacers and the Orlando Magic in the NBA because the second team will pay a tribute to the community for their support: It will be the Brazilian Night.
The event will feature an exclusive t-shirt of that day that will be sold at the Magic Team Shop in the Anway Center, the team’s headquarters, in addition to which will also be the special performance of the singer Claudia Leitte during halftime of the game against the Indiana Pacers.
This is given as a thank you to the Brazilian fans who started to follow the team, becoming the biggest international fan base for the team. In 2019, the Orlando Magic launched social media channels aimed at the Brazilian audience and currently have more than 33,000 followers on Instagram and 21,000 on Twitter.
THERE WILL BE A BRAZILIAN NIGHT IN ORLANDO! 🇧🇷
With the right to a SPECIAL performance of @ClaudiaLeittewe will have a night dedicated to celebrating our thousands of Brazilian fans!
January 25 at 9:00 pm against the Pacers. RELEASE THE MAGIC! pic.twitter.com/dRbvFV7St4
— Orlando Magic 🇧🇷 (@br_orlandomagic) January 10, 2023
Since Alex Martins became the team’s CEO, the Magic have created a seedbed of multicultural insights in 2008 and in 2020 announced a Director of Diversity, Equity and Inclusion. with the aim of creating an inclusive environment in which everyone feels “welcomed, valued and appreciated”.