Super Bowl: Apple Sponsors Halftime Show|

At one of the most followed events in the world, Apple will appear as the new main sponsor. The Super Bowl halftime show was watched by 120 million people this year.

The tech group Apple is increasingly focusing on sporting events. On the one hand, the group is streaming more and more US baseball and American football games via Apple TV+ – the popular Sunday games could also be running on Apple from 2023. On the other hand, the halftime show of the Super Bowl will be held by Pepsi from next year sponsored by Apple. This halftime show is considered a mega event and typically attracts over 100 million followers.

Super Bowl sponsorship: No financial details, but huge advertising potential for Apple

It’s not yet clear how much money Apple will pay to be the main sponsor of the halftime show. Apple Music has signed a multi-year deal with the National Football League (NFL). The 2023 NFL championship final will take place on February 12 in Glendale, Arizona.

The event, which is particularly popular in the USA but also worldwide – world stars always appear in the halftime show – offers Apple a huge branding platform. The group is currently trying to expand the sales potential. The new iPhone 14 was recently introduced (as well as iOS 16), which should ensure more revenue in the hardware sector. In addition, Apple is increasingly working on expanding its own advertising ecosystem. Advertising revenue is to be increased significantly, which is why the group may introduce its own demand-side platform, integrate ads into Apple Maps and perhaps even bring advertising to podcasts, Apple TV+ and other popular services in the future.

What exactly the branding will look like as part of the Super Bowl has not yet been announced. Apple’s status as a love brand could be cemented through this cooperation.

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