Apple’s iPhone: Home-Field Advantage Against Chinese Rivals

Navigating the Complexities of Apple’s Smartphone Strategy in China In the rapidly evolving landscape of the global smartphone market, Apple’s position in China has seen significant shifts. Once a dominant force, Apple now finds itself third in the market behind Chinese giants Vivo and Huawei. This change is largely attributed to the intense U.S.-China technology … Read more

A test for Apple’s new iPhone: Beating Chinese rivals with home-field edge

But that reign is over—a casualty, in part, of the escalating U.S.-China technology Cold War. Apple has fallen from first to third in the country, dethroned by two Chinese companies, Vivo and Huawei, that offered similar features at lower costs as China’s economy slumped. Now Apple has a new offering in the world’s biggest smartphone … Read more