Brain’s Parenting Hub Redirects Care Toward Peers

Summary: Why do we feel compelled to help a stranger in distress? According to a new study, the answer lies in our ancient “parenting machinery.” Researchers discovered that the same brain circuits used to care for vulnerable offspring are hijacked by the brain to drive comforting behavior toward peers. By monitoring mice, scientists found that … Read more

Nurse’s compassion for elderly patient earns recognition from Health Ministry | Malaysia

HUMANITY transcends race, ethnicity, and religion, a truth exemplified by the compassionate actions of a Malaysian nurse whose care for an elderly patient recently went viral on social media Nur Deena Nadzhiefa, the nurse in question, was seen tenderly feeding an elderly Indian man, an act that quickly captured the hearts of the public and … Read more

Fire Brigade Campaign: Ogilvy & S-Gard’s “Satori Effect

Reframing Perceptions: A New Campaign Championing Respect for Firefighters Table of Contents Reframing Perceptions: A New Campaign Championing Respect for Firefighters Visualizing the Human Element: firefighters in Unexpected… The post Fire Brigade Campaign: Ogilvy & S-Gard’s “Satori Effect appeared first on NewsyList. Source link

Oxytocin & Altruism: How the Brain Supports Kindness

The Unexpected Altruism of Mice: Unraveling the Biology of Helping Table of Contents The Unexpected Altruism of Mice: Unraveling the Biology of Helping Instinctive Response to Distress Oxytocin & altruism: How the Brain Supports Kindness Understanding Oxytocin: More Than Just Love The Neural Pathways of altruism and Oxytocin Oxytocin and Empathy: Walking in Someone Else’s … Read more