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‘The Sims’ gets a challenger: Krafton’s ‘InZOI’ drops with stunning visuals and K-pop dreams

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SEOUL, March 29 — South Korean game publisher Krafton released early access to its life simulation game InZOI yesterday, hoping its powerful lifelike graphics will unseat the decades-long dominance of The Sims hit franchise. Krafton, the developer of battle royale PUBG: Battlegrounds, says it offers a fresh take on the concept using striking visuals — … Read more

New life simulation game inZOI targets Asian players and growing K-pop audience

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Most people have fantasised about inhabiting someone else’s life. For 25 years, video-game players have lived out those dreams in The Sims from Electronic Arts. The problem, according to Hyungjun “Kjun” Kim, a producer-director for South Korean game maker Krafton, is that those fantasies are often limited – culturally and graphically. He addresses those issues … Read more