The “gender reveal parties”, when parents reveal with great fanfare the sex of their future child

Making an announcement is sometimes as simple as a blue or pink dye inserted into a pastry.

If your cousin invites you to a revelation party, it is not a sign that he has joined an evangelical church. Accept his invitation, and here is what you will see when the day comes, when you arrive at his home: a large table decorated with various figurines (teddy bears, pacifiers, etc.) and delicacies; an arch of colorful balloons; a large rectangular panel on which is printed a landscape or a motif; loved ones, family, friends, all prepared and very excited.

You are in a gender reveal party, in other words, a party in which future parents will reveal to their loved ones – and often, discover themselves – the gender of their unborn child. In this context, the revelation is not the fruit of divine will, but that of an ultrasound probe with, as a prophet, a gynecologist or a sonographer. The message is delivered in various ways, with a certain sense of inventiveness: a black balloon that explodes, releasing pink or blue confetti; colored smoke bombs (pink or blue, therefore); ULM passing in the distance with a trail of smoke like Patrouille de France; sponge cake that reveals, when cut, its colorful sponge cake…

This practice, we give you a thousand, comes to us straight from the United States. In 2008, Jenna Karvunidis, a blogger from Los Angeles, wrote online that she topped a cake with pink food coloring to tell her family that her daughter was due soon. His idea spread throughout the country. Almost fifteen years later, the industry gender reveal weighs millions of dollars in the United States… and is developing in France.

It’s thanks to her best friend, for whom she organized a gender revealthat Amandine Thuries decided to set up her own event decoration company, Pop’s & Merveilles, in early 2021, in Aix-en-Provence (Bouches-du-Rhône). “When I was pregnant with my first child, four and a half years ago, I found out it was a boy in the gynecologist’s office, with my husband, says the young woman of 35 years. I called my whole family to let them know, but it was a little frustrating not being able to make it a party. So when my best friend got pregnant two years ago, the first thing she said to me was: ‘We have to organize a gender reveal !” In the meantime, there had been the confinements: we spent a lot of time on the networks, and we discovered these parties thanks to Instagram accounts in the United States, Portugal, Australia… ”

Treasure hunt

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