After the bankruptcy of the FTX cryptocurrency platform, the Miami Heat is looking for a new naming partner for its venue, formerly known as American Airlines Arena and then FTX Arena. While waiting for this new deal, it will be necessary to call the enclosure of the Heat the “Miami-Dade Arena”.
Miami-Dade County and the Miami Heat franchise have just announced their agreement to rename the room located on Biscayne Boulevard. It’s obviously temporary, just until the Heat finds a new naming partner to succeed FTX. Well, originality level is not crazy, but it’s already better than simply “The Arena”, the name that the Heat first wanted to give to his room.
Miami-Dade Arena pic.twitter.com/sAn69PKIZQ
— Miami HEAT (@MiamiHEAT) January 13, 2023
As also indicated in this press release, all references to FTX will gradually disappear inside and around the Miami room. So obviously, it’s not going to happen overnight. It will indeed take several weeks to remove all traces of the cryptocurrency platform. But we can say that the process has officially begun, the naming partnership between FTX and the Miami franchise having been rendered legally null and void on Wednesday.
It remains to be seen now who will partner with the Miami franchise to give its name to the Heat room. maybe BangBros will come back to the charge who knows…
Source texte : Miami Heat