The Ministry of Health has blocked ads on Facebook

AUSTRALIA

22.02.2021 – 08:20

About 20 million Australian dollars have been allocated, but the social network will no longer see even a cent

CANBERRA – The controversy between the Australian authorities and Facebook continues. The last chapter of the story has as its protagonist the local Ministry of Health, which has decided to block all advertising campaigns on the social network.

The decision was announced by Minister Greg Hunt, who last night explained how the advertisements for the launch of the coronavirus vaccination campaign (for which almost 20 million Australian dollars have been invested, about 14 million Swiss francs) will continue to be published, except on Facebook. Objective of the massive operation: to counter the conspiracy theories on anti-Covid vaccines and increase the confidence of the population in the preparation.

“All of our funds will be used,” Hunt said, explaining that the ministry has no plans to abandon Facebook. “We will continue to post on that particular channel, we simply will not do” paid ads.

As you know, Canberra and the web giant are at loggerheads after the latter is blocking current content as a sign of protest against the bill on the remuneration of news published on social media. The government has indicated that there will be no further changes ahead of the upcoming discussion in the upper house: Finance Minister Simon Birmingham explained that, in its current form, the measure causes “news content generated in Australia by organizations” based in the country “can and must be paid fairly and lawfully”.

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