The Region travels to the WTM in London in a strategic edition to consolidate the recovery of international tourism

The British is the first international source market for the Region and represents 31.6 percent of all foreign travelers


The Region of Murcia will be present again at the World Travel Market in London (WTM), in a strategic edition to consolidate the recovery of international tourism, both from the United Kingdom and from the rest of Europe.

The Community will attend the second most important tourism fair in the world, to be held at the Excel London fairgrounds from November 7 to 9, with the main objective of taking advantage of the current scenario of tourism reactivation to generate confidence and new opportunities in the traveler British, which continues to be the first international issuing market to the Region, with 31.6 percent of the total share.

The delegation, headed by the Minister of the Presidency, Tourism, Culture and Sports, Marcos Ortuño, will be made up of more than twenty professionals from the sector from various segments and has scheduled a work agenda at its stand that includes more than 40 meetings with operators, travel agencies, media, digital platforms, active tourism, diving and golf companies and airlines.

The main attractions that the Region will use to seduce international tourists will be active tourism and cycle tourism, which is a great attraction for this profile, as well as blue tourism and golf, all under the ‘Costa Cálida – Region of Murcia’ brand.

In order to achieve higher levels of differentiation with other competing destinations, the perception of the Region of Murcia as a sustainable and multi-experiential destination will be promoted, in addition to taking advantage of the advantages offered by the International Airport of the Region of Murcia, a gateway for foreign tourism, together with with the Port of Cartagena.


The United Kingdom was in the first nine months of 2022 the largest issuer of international tourism to the Region, with 212,367 tourists, which represents a weight of 31.6 percent. In addition, during that period, it was the issuing country that generated the highest tourist expenditure in the Region, with 318.2 million euros, which represented 38.5 percent of the total expenditure made by international tourism in the destination.

During the 2022-2023 winter season, the Region will maintain direct connections with the United Kingdom through the Murcia Region International Airport with Birmingham, London Gatwick and Manchester.

Since the opening of the airport in January 2019, 1.6 million British passengers have used this infrastructure on arrival and departure flights.

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