This morning, sports marketing agency Two Circles announced the acquisition of Sports Ink. Enough to strengthen its ticketing and hospitality offer.
Launched at the end of 2012 by Paul Williamson, the Ticketing Director of the London 2012 Olympic Games, Sports Ink claims over 30 million tickets sold worth over $ 2 billion (2016 Olympics, 2017 World Athletics Championships, 2015 and 2019 Rugby World Cups, etc.).
Two Circles specifies that Paul Williamson is joining his teams as Director. The next ticketing topics will be the FIFA World Cup Qatar 2022, the Euro Women’s football England 2022, the Commonwealth Games 2022 in Birmingham, the ICC T20 Men’s Cricket World Cup 2022 or the Rugby World Cup 2023. organized in France.
“We predict post-Covid record demand for live sports experiences”
Stopped due to the health measures taken to stem the COVID-19 epidemic, Will the ticketing and hospitality business regain its former rhythm? “We predict post-Covid record demand for live sports experiences” says Gareth Balch, CEO of Two Circles. “The business solutions established by Sports Ink will allow us to harness this demand and strengthen our ability to reach new audiences and maximize event revenue for our clients. Paul’s experience and leadership will play a central role in the evolution of our ticketing and hospitality offering in the future ”.