VisitBritain launches a new £ 10 million marketing campaign

VisitBritain is ready to launch a new £ 10 million marketing campaign, which will be active in the week of February 14 in the markets of Germany, France, Italy, Spain and the Netherlands; launch expected in the United States on 10 February.

VisitBritain’s campaign – as stated on the site Access All Areas – will focus on cities such as London, Edinburgh and Cardiff which were hit hard by the lack of international visitors during the pandemic and build on the Tourism Recovery Plan of the government, published in June 2021, that aims to bring national and international tourism back to pre-pandemic levels one year earlier than predicted by independent forecasts.

Landmark events highlighted by the government to encourage international visitors include the The Queen’s Platinum Jubilee and the 2022 Birmingham Commonwealth Games.

“In addition to the messages of welcome and reassurance, we are turning the spotlight on our cities – he stressed Sally Balcombe, CEO of VisitBritain -. This year’s events, destined to become a call for global tourism, also present opportunities to live unique experiences that visitors can only find here, and to promote our hospitality and creativity around the world ”.

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