It specializes in fried chicken and competes with the American KFC with combos at “friendly” prices.
We are used to seeing US firms serving fried chicken grab hold of the young crowd that loves that style of fast food. Chicken chill, the new fast food chain from the owners of Kentucky pizzerias, has arrived to break that paradigm and intends to do so with a new proposal, right in the center of Buenos Aires: pocket-friendly fried chicken combos.
Chicken is an ingredient that usually takes center stage in times of crisis. The formula is a winner: it is rich, versatile and economical. From the company DG -developer of the brand- they know the potential of this product and, analyzing the current economic situation, they present an anti-crisis proposal: combos start from $520.
“We target a massive audience by competing with aggressive prices in an ideal context to do so”, explains Francisco Bazán, DG’s marketing manager.
The first Chicken Chill location is located in Corrientes 1201Libertad corner and arrives to battle KFC (Kentucky Fried Chicken), the fried chicken chain that was born in Kentucky, United States but that was established in Argentina a few years ago.
“In hamburgers and pizzas there are brands already installed and with diverse proposals, on the other hand, chicken does not have as many alternatives for that reason we project by the end of 2023 to have 10 more stores“, assures Bazan.
This launch is part of the company’s expansion strategy. The main bet is the Kentucky pizzeria chain, which will add 15 branches. The group has other recent openings: among the most resounding, the local Sbarroan American pizzeria chain that landed in downtown Buenos Aires last year.
Another of their brands Dandyadded a new branch in Devoto and also opened the pizzeria Sunny in the same gastronomic hub. Also, they recently presented “Rebelde By Kentucky”, a more relaxed pizza proposal that bets on the new generations, in Palermo.
What can you eat at Chicken Chill
The main dish is the chicken sandwich which is presented fried or grilled, both options vary in price according to their components.
Within the menu there are dishes like the classic Chicken crispy which is served with tomato, lettuce and American-style cheese ($470), the Bacon grill, which is a grilled chicken sandwich with bacon and cheddar cheese ($610) or, the most daring palates, can choose to enjoy a Crispy slaw , with crispy fried chicken, coleslaw and pickled cucumbers ($580).
For those who prefer to snack, there is Chicken popcorn, a plate of small fried chicken bites ($300). They also have slightly healthier options like wraps ($510) or Caesar or Chicken Grill salads (from $530).
For an extra $70 you can dress these dishes and sandwiches with special sauces: barbecuechickenchill sauce -the house special-, honeymustard and sweet and spicy -for spicy lovers-.
To these options you can add fries for $ 180: if cheddar is added, it costs $250 and if the potatoes are mixed with cheddar and bacon, the additional cost becomes $290.
For those with a sweet tooth who need to end lunch or dinner with a sweet bite, on the premises They offer desserts like brownies, mousse and red velvet (from $350).
When it comes to drinking, there is a surprising proposal: there is a bar on the premises -unusual for a fast food- where they serve classics such as gin and tonic ($550), Fernet with cola ($500), orange vodka ($600) or Campari with orange ($550). The beer is served in chopps and there is a Stella Artois and Patagonia brand. The proposal is accompanied by soft drinks and water.