The upcoming CES 2025 promises to be a pivotal event in the world of PCs and computing. After a turbulent year, the stakes have never been higher for Intel, AMD, and Nvidia. Intel is under pressure to regain trust, AMD aims to capitalize on new opportunities, and Nvidia faces fierce scrutiny as it prepares its next wave of graphics cards.
The next week could reveal significant shifts in the competitive landscape. While the introduction of Nvidia’s RTX 50-series GPUs may dominate headlines, the event is likely to bring numerous groundbreaking announcements across the board.
Intel at CES 2025: A Focus on Stability
Intel
Intel kicks off CES with a keynote on Monday, January 6, at 8:30 a.m. PT. Given the recent financial turmoil and CEO Pat Gelsinger’s abrupt departure, Intel will likely keep its announcements focused and stable. Expect the launch of the Arc B570 graphics card, priced at $219, which was introduced as part of the Arc Battlemage lineup. Intel might also highlight its Arc B580, praised for its exceptional performance upon its recent launch.
Intel is also expected to scale up its mobile CPU offerings, potentially unveiling Arrow Lake-H and -HX chips. These chips should offer more cores, higher power, and perhaps increased clock speeds, catering to the growing demand for high-end gaming laptops at CES.
Despite the uncertainties surrounding Intel’s future, the upcoming CES is a chance to see the company’s strategy in action as it pivots from Copilot+ laptops to more offerings in the gaming segment.
AMD at CES 2025: A Surprising Array of Announcements
AMD
AMD follows Intel’s keynote at 11 a.m. PT on January 6. The company is anticipated to have a packed lineup, with RDNA 4 graphics cards taking center stage. AMD remains focused on avoiding a direct competition with Nvidia’s flagship GPUs, opting instead for midrange and budget offerings. The RX 9070 XT, once a subject of leaks, is expected to launch, likely offering performance between the RTX 4070 Ti and RTX 4080 and priced between $600 and $650.
AMD will likely provide new information about FSR (FidelityFX Super Resolution), potentially unveiling FSR 4. This advanced version, rumored to leverage AI and dedicated AI hardware, could serve as a counter to Nvidia’s DLSS technology.
Beyond GPUs, AMD plans to introduce desktop CPUs, including the Ryzen 9 9950X3D and Ryzen 9 9900X3D. Additionally, the company’s upcoming Ryzen Z2 handheld chip could bring new portable gaming devices to CES.