Google TVs gear up for subscription-based features
There are numerous TV manufacturers, including Sony, TCL, and Philips, relying on Google software to power their TV sets. Numerous TVs announced at CES 2025 will come with what Google calls Gemini Enhanced Google Assistant. The idea that this is something that people using Google TVs have requested is somewhat contradicted by Google Assistant interactions with TVs thus far being “somewhat limited,” per a Lowpass report.
Nevertheless, these TVs are adding far-field microphones so that they can hear commands directed at the voice assistant. For the first time, the voice assistant will include Google’s generative AI chatbot, Gemini, this year—another feature that TV users don’t typically ask…