It’s not actually the Americans who are the holiday high rollers.
If you run a tourism business it’s the Dutch you want to see coming through the door.
They don’t come anywhere near as often, or in the same numbers, as our transatlantic cousins but when they do they like to splash the cash.
According to figures from Tourism Northern Ireland, their average spend per night is €160 – compared to US tourists who spend €98.
Mullingar-based Ken Delaney offers high end tours of Northern Ireland to American and Canadian tourists through his company Escape to Ireland.
The place “sells itself”, the interest in it is “massive”, fuelled by effective online marketing…