Can reality stars still make money as influencers?

The cast of this year’s Love Island All Stars, a spin-off featuring former contestants, has been described as “dating royalty” by its makers.

More than half of the 12 islanders heading to the South African villa were finalists on their respective series, while 2022 winner Ekin-Su Cülcüloğlu is also rumoured to be entering later on.

Appearing on Love Island was once seen as a route to independent fame and success.

But could the return of names from some of the show’s most popular series be a sign that the once-profitable…