Adobe is giving retailers the ability to produce content at scale using Firefly, its generative AI text-to-image model.
The stock image and design software provider on Monday introduced Adobe Firefly Bulk Create at NRF 2025, a retailer conference in New York.
Bulk Create lets users automate repetitive tasks in the content production cycle using generative AI.
Users can use the new tool to resize assets for marketing campaigns, such as swapping backgrounds with Firefly-generated images.
Firefly Bulk Create is powered by Services, a collection of APIs that bring Adobe design capabilities such as Generative Fill and Generative Expand into the daily work of content producers. Generative Fill enables users to create imagery with a text prompt. Generative Expand lets users…