Big Tech Is Spending Big, but Consumers Aren’t Buying AR/VR Headsets

  • Have you bought a virtual reality or augmented reality headset?
  • If so, you’re part of a small group of consumers — despite repeated predictions that the market will boom.
  • Meta alone has lost $60 billion on this tech over five years. It’s going to keep spending, says Mark Zuckerberg.

Mark Zuckerberg has spent tens of billions of dollars chasing it. Some of the biggest names in tech, including Apple, Microsoft, Google and Sony, have poured in billions more. For years.

But so far, no one has nailed it.

Maybe one day wearing computers on our heads will be something many of us do all the time, instead of a novelty we try a few times and then forget. We’re not there yet.

It doesn’t matter whether you’re talking about super high-end devices like…

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