Will Bundling AI Into UC&C Subscriptions Turbocharge User Adoption?

Last week was a momentous one as the AI race collectively curved along a new road.

Both Google and Microsoft belatedly followed in Zoom‘s footsteps by bundling versions of their AI services into their commercial subscriptions at no extra cost.

Microsoft launched its 365 Copilot Chat solution, which adds pay-as-you-go AI agents to the existing chat experience for Microsoft 365 customers. This solution is separate from the still-existing Microsoft 365 Copilot, which remains $30 per user per month. Meanwhile, Google is making AI free for all Workspace subscribers while hiking the solution’s subscription price from $12 to $14 per user per month.

On paper, while it will likely see short-term revenue drops from no longer tying AI to…

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