Google’s decision to include Gemini AI as a standard part of its Workspace productivity suite instead of as an up to $30-per-user-per-month add-on is expected to have a negative impact on partner profits. Some partners meanwhile expect a services windfall as more customers gain access to the technology.
Many Google Cloud channel partners said they expect to take a huge profit hit from a surprise move by Google to include Gemini AI with its Workspace Business and Enterprise subscription plans, making capabilities that were previously only available as add-on purchases now available at no extra cost.
Coming on the heels of changes last spring to…