SALT LAKE CITY — The Utah Hockey Club is having issues getting the trademark for its preferred permanent name.
It’s no secret that “Yetis” or “Yeti” has long been the favorite to replace the team’s temporary “Hockey Club” moniker — with everyone from management and players hinting at it as early as last summer.
But there could be a snag. Namely, YETI is already a pretty big brand.
Earlier this month, the trademark for “Utah Yetis” was refused by the United States Patent and Trademark Office due to a “likelihood of confusion”
“Trademark Act Section 2(d) bars registration of an applied-for mark that is so similar to a registered mark that it is likely consumers would be confused, mistaken, or deceived as to the commercial source…