Apple has reportedly shut down plans to develop augmented reality glasses connected to its computers.
The project, cancelled this week, would have created a product that resembled normal glasses but which included built-in displays and required a connection to a Mac, Bloomberg reported Friday (Jan. 31), citing sources familiar with the matter.
The report noted that the project had been viewed as a way to bounce back following the lukewarm debut of the Apple Vision Pro, a $3,499 model that proved too cumbersome and costly for widespread adoption among users.
Now, per the Bloomberg report, Apple risks losing ground to Meta, which already sells its Ray-Ban smart glasses and is working on a version that includes augmented reality.
Sources told Bloomberg that the…