Google’s AI Super Bowl ad is wrong about cheese

Google just debuted a series of Super Bowl ads showing how small businesses use Gemini AI across all 50 states, but the cheese lovers out there might notice something a little off about its Wisconsin one. As spotted by @natejhake on X, the ad shows Gemini AI generating text that says Gouda accounts for “50 to 60 percent of the world’s cheese consumption” — a stat that isn’t quite accurate.

The cheese is undoubtedly popular in Europe, but the same can’t be said for the rest of the world. “While Gouda is likely the most common single variety in world trade, it is almost assuredly not the most widely consumed,” Andrew Novakovic, E.V. Baker Professor of Agricultural Economics Emeritus at Cornell University, tells The Verge.

”I don’t think there is hard data…

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