Google plans to insert ads in its Gemini multimodal model, following the recent addition of advertisements in the AI Overviews portion of its search engine as it seeks to recoup the high cost of processing AI workloads.
“We do have very good ideas for native ad concepts,” said Google CEO Sundar Pichai, in a call with analysts to discuss fourth-quarter and year-end earnings on Tuesday (Feb. 4). “But you will see us lead with the user experience” and first making sure it works at scale for billions of people.
Gemini ads will not come in 2025. Google said it would focus on offering a free and paid version of Gemini, which competes with ChatGPT.
Google already began inserting ads in its AI Overviews, or AI-powered summarized answers to user search queries,…