Amazon is set to release its long-awaited – and delayed – Alexa generative artificial intelligence voice service, said three people familiar with the matter, and has scheduled a press event for later this month to preview it.
Once released, it would mark the most significant upgrade to the product since its initial introduction accelerated a wave of digital assistants more than a decade ago.
Amazon yesterday sent press invites to an event to be held on February 26 in New York featuring the head of its devices and services team, Panos Panay. A spokesperson said the event is Alexa-focused, while declining to elaborate.
The new generative AI-powered Alexa represents at once a huge opportunity for Amazon, which counts more than half a billion…