On World Cancer Day 2025, we spoke with Phoebe Lazell from CoppaFeel! about the ‘Check In’ campaign, which is not only encouraging young people to check their chests but also tackling the health inequities that contribute to later diagnoses in underrepresented communities.
Can you start by giving us an overview of the CoppaFeel! x NHS NELCA campaign: What makes it unique in tackling breast cancer awareness among young people?
The CoppaFeel! x NHS NELCA ‘Check In’ campaign is all about shaking up the conversation around breast cancer for young people. We know that many young people don’t think breast cancer is relevant to them, and even fewer regularly check their chests.
This campaign is about changing that – starting real conversations, challenging myths and stigma, and making…