Tensions are high between the U.S. and Canada, with looming tariff threats and an impending trade war. A more Canadians are attempting to distance themselves from the populist nationalism that is rampaging their southern neighbours, many are looking to support local business and entertainment, reigniting a love for what it means to be Canadian.
The Super Bowl is the largest major sporting event in the U.S., bring in $1 billion in economic revenue in 2024. Estimates suggest that the economic impact on the local economy in New Orleans this year will be at least $500 million, with many suggesting it will be much higher. Just to buy a 30-second commercial spot costs businesses an estimated $8 million.
The Super Bowl…