Entries for the 2025 Australian Effie Awards are now open, spotlighting the year’s most effective campaigns and the winning strategies, ideas, and teams behind them.
Three new categories — Business to Business, Youth Marketing, and Performance Marketing — reflect the industry’s evolving focus. Agencies and brands are invited to showcase their hard-earned success after a year of crafting ideas, navigating challenges, and delivering campaigns worth celebrating.
ACA CEO Tony Hale said, “After a tough 2024, the need for results-driven work and recognition is more critical than ever. The Effies set the gold standard for effectiveness, and this year’s new categories and standout work reflect the industry’s focus on precision, engagement, and…