Aston Martin Aramco Formula One Team announces iconic, British brand ELEMIS as its first Official Skincare Partner, the start of a multi-year partnership bringing together leading beauty innovation with the high-performance world of Formula One.
Fusing treatments with next-generation technology and clinically-proven skincare for decades, ELEMIS is passionate about empowering their communities with confidence. Through its partnership with Aston Martin Aramco, the luxury brand now aims to promote inclusivity within the world of Formula One, which has recently seen a shift in fan demographic. The latest study indicates that 41 per cent of fans are women, and the fastest growing fanbase, women aged 16 to 24. The focus on inclusion…