The rise of AI-generated user-generated content (AI UGC) is redefining how brands approach creative testing in mobile marketing. Traditionally, producing and optimizing creative assets for user acquisition campaigns required extensive resources—designers, video editors, and content creators—grinding away to develop, test, and iterate on ad variations. However, AI-powered solutions like HeyGen are transforming this landscape, allowing marketers to scale creative production with unprecedented speed and efficiency.
To explore this shift, we spoke with Andy Willers, co-founder at Favoured, an app-focused performance marketing agency. Andy shared how Favoured is leveraging AI UGC to overcome creative bottlenecks, enhance testing capabilities, and…