Integrated Systems Europe (ISE) 2025, Europe’s premier digital signage exhibition, once again showcased the industry’s most innovative offerings. This year, Samsung Electronics led the charge with state-of-the-art solutions that set new benchmarks for creativity and technology. Embracing sustainability and efficiency, Samsung presented a wide array of products that captured the imagination of attendees and earned critical acclaim.
Samsung Shines: Record-Breaking Awards at ISE 2025
▲ Samsung received a total of 12 awards, including five Best of Show awards at ISE 2025.
Samsung’s booth was a hit, drawing thousands of visitors eager to see the latest in digital signage. Key technologies such as The Wall, Samsung Color E-Paper, HoloDisplay, and Transparent MICRO LED stole the show.
The Wall: Immersive Experiences
▲ Thousands of attendees made their way through Samsung’s engaging and expansive booth.
The Wall, Samsung’s revolutionary large-format display, demonstrated its versatility in various applications. From traffic command centers to NASCAR’s new remote race control room, The Wall proved its capability to provide high-resolution immersive experiences.
Samsung Color E-Paper: Sustainable Signage
▲ (From left) Jungsuk Han, Jonghwa Bae and Kwangju Kim stand with ISE 2025 Best of Show trophies for Samsung Color E-Paper, which delivers vivid, high-intensity color in a remarkable form factor.
Introduced at ISE 2025, the Samsung Color E-Paper (EMDX model) fascinated visitors with its energy-efficient design. Consuming 0.00W of power for static images, this innovative solution is perfect for environments like retail stores and bus stops. It stands out for its vibrant color quality and lightweight form factor.
Recognized by several publications, including AV Technology, Digital Signage, and Installation, the Samsung Color E-Paper won multiple Best of Show awards, cementing its place in the digital signage landscape.
HoloDisplay: A New Realm of 3D Signage
▲ A visitor reaches out to try and touch the 3D projected image in the innovative HoloDisplay, which creates a ‘floating object’ effect for an immersive experience
The HoloDisplay, initially unveiled at CES 2025, continued to wows at ISE. Its anti-distortion technology projects a floating image, creating breathtaking 3D visuals. HoloDisplay earned the Best of Show award from Installation, highlighting its potential in diverse applications.
Transparent MICRO LED: Blending Reality and Technology
▲ The Transparent MICRO LED attracted visitors’ attention with its crystal-clear, glass-like display.
The Transparent MICRO LED display at ISE 2025 showcased a revolutionary new level of transparency and resolution. Its glass-like design and high-definition pictures made it a standout at the exhibition. The Transparent MICRO LED was recognized as the Digital Signage Innovation of the Year by AV News, underscoring its impact on the market.
Interactive Display: Smart Classrooms
▲ 2025 Interactive Display with Samsung AI Assistant
Samsung unveiled its 2025 Interactive Display, equipped with an AI assistant that enhances classroom experiences. Features like Circle to Search provide a smarter and more engaging interaction for students. The display earned the Best of Show award from Tech & Learning, solidifying its reputation as a cutting-edge educational tool.
The Wall for Virtual Production: Revolutionizing Filmmaking
▲ The Wall for Virtual Production in the corporate broadcast section in Samsung’s booth at ISE 2025
Samsung demonstrated The Wall for Virtual Production at ISE 2025, working with partners like ARRI and Realtime Department to create seamless LED stage solutions. This innovative setup uses Samsung’s advanced The Wall in conjunction with high-end cameras and lighting. The integration results in high-quality, cost-effective LED backgrounds for virtual productions.
Andre Rittner from ARRI noted the significant reduction in entry barriers to LED production, praising the collaboration for bringing exceptional technology to filmmakers without compromising quality.
SmartThings Pro: Enhancing IoT Automation
▲ The SmartThings Pro wall
Samsung introduced SmartThings Pro, a B2B platform that manages connected device ecosystems with robust security. SmartThings Pro integrates with various devices and systems to enhance business settings.
- Meeting Rooms: SmartDevices connects with Cisco for video conferencing, while AMX Muse Automation Controller manages The Wall.
- Retail Stores: SmartThings Pro expands with Nexmosphere sensors for a comprehensive retail solution.
- Hotels: Integrated with ABB devices and NetX systems, SmartThings Pro offers enhanced guest experiences.
These partnerships highlight SmartThings Pro’s versatility and ability to tailor solutions to specific business needs.
Sustainability and Innovation
▲ The Sustainability Recognition XL award recognizes the eco-conscious design of Samsung’s ISE 2025 booth.
Samsung’s eco-friendly booth design was celebrated with the Sustainability Recognition XL award from EXHIBITOR Magazine. The booth exemplified the company’s commitment to reducing its environmental footprint while showcasing advanced technology.
With 12 awards received, including five Best of Show awards, Samsung’s presence at ISE 2025 was nothing short of exceptional. These accolades reflect not only the company’s technological prowess but also its dedication to sustainability and innovative design.
- Best of Show Awards:
- AV Technology: Samsung Color E-Paper
- Digital Signage: Samsung Color E-Paper
- Installation: Samsung Color E-Paper and HoloDisplay
- Tech & Learning: 2025 Interactive Display
- Other Awards:
- Top New Technologies (TNT): OHDX Outdoor Signage, HBU8000 Hospitality TV, QHFX 115” Smart Signage
- Sustainability Recognition XL: Samsung
Samsung’s Commitment to the Future
ISE 2025 demonstrated the rapid evolution of digital signage technology. Samsung’s innovations, driven by energy efficiency and advanced AI techniques, are redefining industry standards. By offering sustainable and intelligent solutions, Samsung is setting a new horizon for the future of digital signage.
As the digital landscape continues to evolve, Samsung’s continued leadership will undoubtedly shape the way businesses and consumers interact with digital content. The wide range of applications and the sophisticated technologies showcased at ISE 2025 underscore the company’s commitment to innovation and sustainability.
We invite readers to share their thoughts and experiences with these innovative solutions. Your feedback is invaluable as we continue to explore the exciting world of digital signage. Leave your comments below, subscribe to our newsletter for the latest updates, and follow us on social media to stay connected with the latest technological advancements.
1 The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W.
2 Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version, and region.
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